This afternoon, I attended the corporate reputation seminar 2009 (organised by Reputation Management Associates and Toby James solutions), with my fellow course mates, Gerlynn and Andrea. It was quite an eye-opening experience for me particularly as I saw how people interacted with one another. It seems to me that everyone nearly knew everyone, but then again, I remembered being told by people that the media industry is a small world.
The seminar was aptly named, Corporate Reputation in Uncertain Times, given the current economic climate in Singapore (although it is improving). The seminar was held at M Hotel at Anson Road, which was a very fitting venue since it was quite conveniently located at Tanjong Pajar which was easily accessible by public transport.
Compared to last year, where the topic of corporate reputation was the only topic that was touched on, this year, the seminar had more topics which were discussed. Other topics such as personal branding and social media (with the impact on businesses) were also discussed. A panel of distinguished speakers from various fields were invited to speak about the topic of corprate reputation and how it affects companies and why it is so important to have good corporate reputation.
A thing that I have learnt from this seminar is the power of social media and how businesses should harness it becuase it is powerful. And companies should utilise it as a tool to engage with their customers regularly because it is the platform that discussions are ongoing about your brand. For instance, you can usually find what people are saying about your brand through the bloggersphere. Because news spreads faster online than through mainstream media, companies will be able to manage a potential disastrous situation from happening rather than allow it to esclate into something bigger. Becuase companies show themselves to be pro-active in helping their customers, this will help in their corporate repuatation and strengthen it further.
An example of how social media is evidently so powerful was showcased during the Sichuan Earthquake. Even before the US geological systems were informed about the earthquake in Sichuan, this piece of news was already circulating on twitter. That for you, is the power of social media. News spreads fast as information is pushed from one person to another creating a chain of dissemination. Of course, one must be discerning of the information that one reads online. If you are worried that the information may be a myth, you can check credibile websites to ascertain if the information is the truth or is indeed a myth.
Another thing that I took away from the seminar is the lesson of personal branding. I learnt that first impressions count and that each of us have our own unique brand personality, and the key to having a great personal brand is being likeable. So my note to myself is to try to make myself likeable by having attributes like being warm and friendly and so on.
The key lesson here is that every time we speak or act, we are selling our own personal brand of who we are ultimately.
Here are some photos!

Note: From left to Right: Andrea, Gerlynn, Vera and Prof Michael, a speaker at the seminar.

Note: From Left to Right: Gerlynn, Vera, Andrea
I would like to thank my lecturer, Ms Kwa, for giving me the opportunity to attend this seminar and to Reputation Management Associates for organising this seminar to help companies understand why corporate reputation is so essential to a company as well as to showcase the power of social media and its effects on corporate reputation.
once again, thank you for reading this blog post. your time is very much appreciated!
-vera-